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2009年11 期
| 標(biāo)題 |
| 鐵路貨運(yùn)市場營銷的實(shí)踐與戰(zhàn)略(27 卷) |
| 英文標(biāo)題 |
| Practices and Strategies of Railway Freight Marketing |
| 摘要 |
| 面對全球性金融危機(jī)的影響和運(yùn)輸市場日益激烈的競爭，太原鐵路局通過運(yùn)用市場營銷“4C”理論，提出深入實(shí)踐“顧客、成本、便利、溝通”四要素的市場營銷理念，以及進(jìn)一步優(yōu)化鐵路貨運(yùn)市場營銷戰(zhàn)略，貨運(yùn)營銷工作取得了較好的效果，為鐵路運(yùn)輸能力大規(guī)模釋放后提供充分的準(zhǔn)備 |
| 作者 |
| 新聞作者:張義平 |
| 關(guān)鍵字 |
