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2008年06 期
| 標(biāo)題 |
| 中鐵集裝箱公司市場(chǎng)營銷手段的創(chuàng)新與實(shí)踐(30 卷) |
| 英文標(biāo)題 |
| Innovation and Practices of Marketing Methods of CR Container Transport Corporation Ltd. |
| 摘要 |
| 市場(chǎng)營銷已經(jīng)成為增強(qiáng)企業(yè)核心競(jìng)爭能力、擴(kuò)大市場(chǎng)份額和品牌的影響力的重要途徑。面對(duì)國際競(jìng)爭的挑戰(zhàn)，企業(yè)市場(chǎng)營銷手段的創(chuàng)新與實(shí)踐是當(dāng)務(wù)之急。通過對(duì)市場(chǎng)營銷概念的探討，總結(jié)了創(chuàng)新市場(chǎng)營銷手段的主要內(nèi)容和方法，并以中鐵集裝箱運(yùn)輸有限責(zé)任公司為例，闡述了其創(chuàng)新市場(chǎng) |
| 作者 |
| 新聞作者:牛素萍 |
| 關(guān)鍵字 |
