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2003年03 期
| 標(biāo)題 |
| 湖南郴州市鐵路貨運(yùn)營銷分析與對(duì)策(21 卷) |
| 英文標(biāo)題 |
| Analysis and Countermeasures for the Marketing of the Railway Freight Transport in Chenzhou City, Hunan Province |
| 摘要 |
| 介紹了郴州市境內(nèi)交通運(yùn)輸?shù)默F(xiàn)狀，分析了鐵路貨物運(yùn)輸工作中存在的矛盾，通過細(xì)分運(yùn)輸市場明確了鐵路貨物運(yùn)輸營銷工作的主要對(duì)象，提出了樹立大局意識(shí)、開展整體營銷、建立以貨主需求為中心的營銷機(jī)制等改善鐵路貨運(yùn)營銷工作的建議。 |
| 作者 |
| 新聞作者:何金明 |
| 關(guān)鍵字 |
