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2010年12 期
| 標(biāo)題 |
| 鐵路旅客運(yùn)輸服務(wù)營銷策略探討(32 卷) |
| 英文標(biāo)題 |
| Discussion on Marketing Strategies of Railway Passenger Transport Service |
| 摘要 |
| 從鐵路的服務(wù)宗旨、參與同行業(yè)競爭需要、促進(jìn)自身發(fā)展角度分析加強(qiáng)鐵路旅客運(yùn)輸服務(wù)營銷的重要性，針對(duì)目前鐵路運(yùn)輸企業(yè)服務(wù)營銷中存在的問題，提出實(shí)施服務(wù)品牌戰(zhàn)略、加強(qiáng)服務(wù)管理創(chuàng)新、變革和優(yōu)化服務(wù)流程等對(duì)策建議。 |
| 作者 |
| 新聞作者:王培華 |
| 關(guān)鍵字 |
