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2010年08 期
| 標(biāo)題 |
| 營(yíng)銷理論的演變對(duì)鐵路物流的啟示(32 卷) |
| 英文標(biāo)題 |
| Analysis on Cost Management of Railway Industrial Enterprises |
| 摘要 |
| 營(yíng)銷理論經(jīng)歷了“4Ps”→“4Cs”→“4Rs”→“4Vs”的演變，為鐵路物流企業(yè)的創(chuàng)新與市場(chǎng)競(jìng)爭(zhēng)力提升提供了有效的戰(zhàn)略指導(dǎo)。在此基礎(chǔ)上，提出鐵路物流運(yùn)用營(yíng)銷理論的啟示：鐵路物流應(yīng)樹立差異化意識(shí)，調(diào)整鐵路物流的價(jià)格策略，有效設(shè)計(jì)綜合物流方案，提高企業(yè)快速反應(yīng)能力，深 |
| 作者 |
| 新聞作者:周蕘陽(yáng) |
| 關(guān)鍵字 |
