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2003年09 期
| 標(biāo)題 |
| 鐵路貨運(yùn)客戶關(guān)系管理系統(tǒng)的研究與應(yīng)用(25 卷) |
| 英文標(biāo)題 |
| Study and Application On Customer Relationship Management of Railway Freight Transport |
| 摘要 |
| 根據(jù)鐵路貨運(yùn)市場(chǎng)主要表現(xiàn)為服務(wù)性產(chǎn)業(yè)市場(chǎng)的性質(zhì)，說(shuō)明客戶關(guān)系管理對(duì)于鐵路貨運(yùn)市場(chǎng)營(yíng)銷(xiāo)的重要性，是關(guān)系營(yíng)銷(xiāo)的核心。重點(diǎn)研究設(shè)計(jì)了鐵路分局（公司）基于貨票數(shù)據(jù)庫(kù)的鐵路客戶關(guān)系管理系統(tǒng)，并在有關(guān)部門(mén)已經(jīng)應(yīng)用。同時(shí)提出了基于電子商務(wù)系統(tǒng)的客戶管理系統(tǒng)的更加完善的 |
| 作者 |
| 新聞作者:方曉平，陳治亞 |
| 關(guān)鍵字 |
